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Unlike most consultants, we have decades of hands-on experience actually doing the things we are strategizing, directing or
integrating. We understand the processes involved in making things happen. We've developed our expertise the hard way.
The Montibon Company
STRATEGIC MANAGEMENT CONSULTING:
C A P A B I L I T I E S
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B R A N D S T R A T E G Y & I D E N T I T Y
Identity and Brand are two different things: Your identity is how you'd like to be perceived and remembered — it's a
promise. Your brand is your reputation in the world: how you are actually perceived.
Brand Strategy
For a new company, product or service launching a new brand involves a significant investment and will either empower —
or hold back — your business. In the case of existing businesses, a brand (your reputation) — whether good or bad —
already exists and must be taken into consideration in regard to future business goals and brand aspirations.
A brand is an ongoing process and must be nurtured with care as it evolves. Having a brand strategy in place guides that process.
Strong brands engender more than customer loyalty — they engender a desire among customers to be personally associated wtih the
brand. The brand becomes an extension of their personality.
Identity Development
Your Identity is a combination of who you are as well as what you aspire to be. The elements of your identity — including
trademarks, logos, domains, colors and fonts — should be compelling and memorable.
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C O R E B U S I N E S S S T R A T E G Y
Market Positioning
Positioning your company, product line or services in the marketplace is crucial to increasing the likelihood of success.
We help identify target audience(s), analyze your competition and provide a thorough street-level understanding of
your customer's mind-set.
Corporate Design Strategy
Design strategy is more than just good design—it becomes a driving force that differentiates all facets of a company's
identity and marketing. In some cases, it becomes a company's raison d'etre and an integral part of an organization's cultural DNA.
Technology & Process Strategy
We help identify and integrate new technologies that will open up new market opportunities, solve problems and grow mindshare,
revenue and profitability. We will help you evaluate processes and update your business model and increase the efficiency of
operations.
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C R E A T I V E S T R A T E G Y
Marketing Strategy
Reaching your target audience at the right time, in the right way, with the right message, delivered in an authentic voice,
consistently, is a challenge. We'll help you meet that challenge with clear strategies and testable/measurable initiatives.
We help you develop a strong marketing strategy that will weave your identity, brand, market positioning, product/offering,
communications and customer service into a coherent whole.
Creative Direction
We conceive, direct and produce branding, marketing, advertising and communications campaigns, from initial concept to the
final detail. We select and assemble a team of creative experts to specifically execute your brand enhancing initiatives.
Product Design & Development
Product Development must be aligned with your brand and market positioning. The "product" is not just hardware design and
manufacturing quality, but includes the "soft elements": interface design, graphics, experience design, packaging, manuals,
product websites and CRM. We work closely with you to help assure your product is professionally designed and well received.
Customer Experience
Content Management Systems (CMS) and Customer Relationship Management (CRM) platforms, if properly integrated, can make direct
interaction with your customer easier and more effective. We help pinpoint who you are communicating with and what their relationship
is to you over time. Coherent messaging and building internal systems and protocols to receive, respond to and act on customer
communications, concerns, suggestions and insights is both art and science.
Mailer: Symposium on Annual Report Design for Art Directors & Designers of Orange County (ADDOC)
Art Direction + Design: Roy Montibon.
Woodcuts: Albrecht Durer
Logo: Bechtold Studios
Recognized in the Graphis Design Annual
Creative Direction + Design: Roy Montibon
Illustration: Lassy Software
Recognized in the Communication Arts Illustration Annual
Art Direction + Illustration: Roy Montibon
